Industry-Recognized Digital Marketing Course
Learn comprehensive digital marketing skills from industry experts in Pune. Master SEO, social media, PPC, analytics, and growth strategies to launch your career in digital.
5000+
Students Trained
Successfully completed the course
92%
Job Placement
Within 3 months of completion
12
Weeks Duration
Intensive learning program
24/7
Mentor Support
Dedicated mentorship available
Certifications & Benefits
Serving Pune
Course Structure
Comprehensive modules covering all aspects of digital marketing
Learn industry-relevant skills with hands-on projects and real-world scenarios.
Pune's technology employment is concentrated in a few well-defined pockets: the Rajiv Gandhi Infotech Park at Hinjewadi (Phases 1 to 3), Magarpatta City in Hadapsar, the EON IT Park at Kharadi, and the Baner-Balewadi corridor. The city carries an unusual mix for India — large IT-services campuses sit alongside a deep automotive and manufacturing engineering base, so data and quality-engineering skills are hired both by software firms and by industrial companies digitising their operations. Pune is also a university city, which means a steady supply of entry-level candidates and correspondingly sharper competition for fresher roles.
End-to-end mastery: full-funnel strategies, analytics-driven decisions, and campaign leadership.
Limited-time offer ends in
Leverage AI to grow your business faster and cheaper – no agency needed. Perfect for founders, CEOs & solopreneurs.
Limited-time offer ends in
Become a future-ready digital marketer: master AI tools, prompt engineering for ads & content, and run hyper-personalized campaigns.
Limited-time offer ends in
Ready to explore all modules in detail?
Curriculum Matrix
Choose a program tab to see its modules.
Set marketing objectives; research market & competitors; map funnels and buyer journeys; define audience segments and buyer personas; craft value propositions; learn channel taxonomy (Paid/Owned/Earned/Shared), inorganic vs organic mix, and choose the right channels with real brand case studies.
SEO basics (Google updates, ranking analysis), keyword research & mapping, title/meta optimization, content SEO and internal linking, off-page/link building, technical SEO intro, mistakes & penalties, plus persuasive copywriting for ads/LPs (value proposition, headlines, storytelling, layouts, A/B testing).
Social media strategy (B2B vs B2C, algorithms, formats, metrics) across YouTube/LinkedIn/Instagram/Twitter; Google Ads (Search/Display/Discovery/YouTube/UAC: structure, match types, bidding, audiences, tracking); Meta Ads (objectives, CBO/ABO, placements, funnels, ROAS), plus LinkedIn & alternative networks (Amazon/Apple Search/Quora/Taboola/Outbrain).
Email marketing best practices (KPIs, tips, journeys), WhatsApp marketing dos & don’ts, and marketing automation stacks (rule/creative automation, omni-channel) with practical orchestration using tools like Zapier; build blended email + WhatsApp journeys with tracking.
Conversion tracking (events, GA4 migration, funnels, attribution), cookies/FLoC basics, web & app analytics (GA4/Mixpanel/Matomo), heatmaps & session recording (Clarity/Hotjar), dashboards in Looker/Data Studio (connectors, filters), and attribution models (last/first/linear/time-decay/position/U/V-shaped) with custom model design.
CRO end-to-end (observe → ideate → test → deploy with heuristics, quant/qual data, hypothesis & prioritization, statistics); media planning & buying (mix, budgets, RTB/programmatic, brand safety, evaluation); capstone: build a full-funnel strategy and complete job-prep (resume/LinkedIn, mock interviews, negotiation).
Build real-world projects to strengthen your portfolio.
Full SEO audit and optimization for an online store.
Key Skills
Create and run a 30-day social media campaign.
Key Skills
Set up Google Ads for lead gen with ROI tracking.
Key Skills
Build GA4 dashboard for multi-channel campaign analysis.
Key Skills
The benefits of completing these hands-on projects.
Build high-quality, deployable projects that will impress employers and make your portfolio stand out.
Gain practical, in-demand experience using industry-standard tools, frameworks, and modern workflows.
Master complex concepts faster through hands-on coding, immediate feedback, and guided problem-solving.
Get trained by industry experts with real-world experience.
Loading verified reviews...
Pune's technology employment is concentrated in a few well-defined pockets: the Rajiv Gandhi Infotech Park at Hinjewadi (Phases 1 to 3), Magarpatta City in Hadapsar, the EON IT Park at Kharadi, and the Baner-Balewadi corridor. The city carries an unusual mix for India — large IT-services campuses sit alongside a deep automotive and manufacturing engineering base, so data and quality-engineering skills are hired both by software firms and by industrial companies digitising their operations. Pune is also a university city, which means a steady supply of entry-level candidates and correspondingly sharper competition for fresher roles.
Learn from professionals with extensive industry experience.
Dedicated placement assistance and interview preparation.
Join a thriving community of professionals and learners.
Learn at your own pace with recorded sessions available.
5000+
Students Trained
92%
Job Placement
10+
Years Experience
24/7
Mentor Support
Explore diverse career paths after completing the course.
Launch your career in digital marketing.
Execute day-to-day digital campaigns across channels.
Salary Range
₹4-8 LPA
Core Skills
Career Opportunities
Optimize websites for search engine rankings.
Salary Range
₹5-10 LPA
Core Skills
Career Opportunities
Manage paid ad budgets and performance.
Salary Range
₹6-12 LPA
Core Skills
Career Opportunities
Lead teams and strategies for digital growth.
Salary Range
₹10-18 LPA
Core Skills
Career Opportunities
Join our comprehensive program with expert mentorship, real-world projects, and dedicated job placement support. Your future starts now.
Get answers to common questions about the course.
CDPL runs this programme as live, instructor-led online sessions for learners in Pune — not recorded video. You attend scheduled classes with a trainer you can question in real time, and sessions are recorded for revision. Our only classroom campus is in Mira Road, Mumbai; everything outside Mumbai is delivered live-online.
Yes. Alongside weekday batches, CDPL runs weekend and evening cohorts for people already working in Pune, so you can train without taking leave. Exact timings for the next cohort are confirmed by our counsellors — session recordings mean an occasional missed class does not set you back.
The curriculum is built around the tooling those employers actually use, which maps well onto Pune's two hiring streams — IT-services work around Hinjewadi and Kharadi, and the engineering and manufacturing firms digitising their processes. Projects are portfolio pieces you can discuss in an interview, which matters in a market with this much fresher competition.
Can't find the answer you're looking for? Our dedicated support team is ready to assist you.
Enroll now and get 20% discount for limited time.
Join students who have successfully launched their digital careers.
